Did you know ? According to a Harvard Business Review study: 95% of new products never really break into the market. Very often, there is a gap between what the brand thinks of its product or...
6 reasons to launch a consumer product campaign
Digital marketing tips for brands
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Influence strategy: your action plan in 5 steps
Influencer marketing is popular and brands have understood this! While consumers are less and less sensitive to traditional brand advertising, the impact of influencers on audiences is increasingly strong. The growing success of social networks has reshuffled the...
The 6 key steps to create an engaged community
Today, informed consumers no longer trust the traditional marketing discourse of brands ! There are many competitors on the market and they all offer more or less similar products. Being only present on the web to sell your products and services is not enough...
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