Why collect email addresses?
Email marketing is a fundamental lever to optimize the development of your business
What email can do
Used by all Internet users for decades,
- The email guarantees the long-term singularity of the data,
- It requires very little expense and is easily automated,
- With a large amount of data, email helps you easily track the results of your marketing campaigns,
- It makes segmentation (region, physical specificities…) and rating easier,
- It is a lever for ROI conversion, acquisition and retention,
- This tool is cross-device (it works on all terminals and adapts to all layouts)
How to collect
email addresses?
You can collect email addresses by mixing different methods:
- Subscription to the newsletter,
- Add value to your users’ experience in exchange for their email: video, pdf, white paper, images, advertising coupons, contests…
- Integrate a subscription form in strategic areas of your website or blog,
- Prepare an original and creative form,
- Automate the process on the Internet via a powerful collection tool with advanced features,
- Direct your followers to a landing page via a link or a Call-To-Action on your social media,
- Convert visitors that leave your website into customers with exit pop-ups that offer irresistible deals,
- Use the inbound marketing strategy through quality content and information suited to its target
How to use
qualified email addresses?
- The opt-in list is the foundation of your corporate direct marketing,
- These opt-ins allow you to send regular newsletters to your customers and prospects,
- An opt-in helps you reach your customer effectively by sending them a targeted message,
- Collecting qualified leads is the least intrusive means of digital communication to create a commercial relationship with your target and to increase your conversion rate.
In this context, Trustt makes it possible to get qualified and segmented opt-ins in order to design a more targeted communication. Thus, refine your marketing strategy by gathering valuable information about your target!